Current Job Title: Acquisition Marketing Manager for CBS All Access. I focus on driving sign-ups for the service tied to sports and live event programming.
Prior to CBS, I worked at ESPN as a Marketing Manager. During my time there, I developed the brand strategy to promote tune-in for various sporting events.
Williams graduation year: 2015
Degree you earned at Williams: Psychology major and Neuroscience minor
Sport played at Williams: Volleyball
How you got involved in Eph Sports Information:
I enjoyed working the Eph softball games my freshman spring with other members of the Eph volleyball team. My sophomore year I wanted to get more involved with various Eph Sports Info tasks and have an on-campus job.
What you did in Eph Sports Information:
I helped out with tracking stats at various sports events, and worked in the office updating the website and creating pamphlets for home games.
Favorite Eph Sports Information memory:
It is hard to pick a favorite! I loved spending time in the office with DQ and Kris catching up about current sports (and getting updates on the daily soup offering at Paresky), and hearing stories about former alums who have worked in Eph Sports Information. I am incredibly grateful for DQ introducing me to alums Riki McDermott (now Swindler) and Neil Glass, who then helped me with summer internships at ESPN and Crisp Media..
Favorite ESPN and/or CBS Sports memory:
One of the coolest projects I got to work on at ESPN was tied to promotion of the 2018 Pro Bowl in Orlando. We were able to capture content with two Pro Bowlers, Alvin Kamara and Gerald McCoy, as they experienced some of the rides at Disney World. The content was then distributed across various channels to help drive engagement and interest leading up to the Pro Bowl Game itself.
The full video can be found here:
(Claire makes a brief cameo at the 1:28 mark!)